Channel Research

Channel research

ITV 1

-         Audience

·         ITV 1 Is the most loved commercial channel among all key demographics.

·         ITV 1 reaches 41.8mm Individuals a week, that’s 73% of all Individuals.

·         They have a wide range of genres such as comedy, horror and documentaries

·         ITV 1 screened four of the top five dramas this year which were Downton Abbey, Doc Martin, Broadchurch and Mr Selfridge.

·         They successfully target housewives with kids with their Daytime; so their timings of TV shows are well thought out.

-         Remit

ITV 1 aims to attract a wide range amount of audience by offering programmes that will appeal to them, mostly at peak viewing times as people are out of work/school and settled down for the night. Although they mainly target mass audiences, ITV1 also shows programmes for particular types of audience such as in the mornings ITV 1 show programs that are targeted towards women since they are either housewives or caring for their children if they’re at home. ITV will show a minimum number of hours of regional programmes which will include including news and current affairs etc. Each week designed specifically for viewers such as if there is an important event on like Christmas it’ll show programs and advertisement suitable to that event.

-         Origins

·         ITV one has expanded its family of channels with the launch of ITV2 in 1998, ITV3 in 2004, ITV4 in 2005 and CITV in 2006.

·         The ITV1 name was only used in England, Wales, Southern Scotland and Isle of Man until Channel Television adopted the name in January 2006, bringing it to the Channel Islands.

-            Characters/Actors or Actresses

·         One actress that has been on ITV 1 more than one program is Claire King; she was an actress in Emmerdale and then starred in Coronation Street, they may have casted her as she is well known for playing a character in Emmerdale and people who are a fan of the show and her could begin to watch Coronation Street since they are both a soap opera.

·         Characters are mostly played by adults as ITV 1 aims mostly towards adults; these characters will appeal to adults since they’re a lot mature and relatable.  

Netflix

-         Audience

·         Netflix’s audience is aimed towards a broad amount of people, they have a wide range of shows and have a setting which recommends shows by storing what the user has watched to help find similar shows that other people have watched but who also have watched the same show as the user.

·         It targets a wide range of people since it has a lot of movies and series that are in different genres and have different target audiences.

-         Facts

·         Netflix is accessible in many different way such as by phone, a virgin box, tablets, computers but you have to pay for it every month; the price is a small amount so anyone such as a student, worker or someone who’s retired can pay for it and get a wide range of shows and movies to watch.

-         Remit

Netflix is commercial operation which makes their own profit and has no agreement with the government like the others. They pay for everything on their own such as the $3bn a year on TV and film rights and also $300m for making its own shows.

-         Origin

·         Netflix was founded in 1997 in Scotts Valley, California by Marc Randolph and Reed Hastings

·         The idea of Netflix came to Hastings when he was forced to pay $40 in overdue fines after returning Apollo 13 well past its due date

·         The Netflix website was launched on August 29, 1997

·         In February 2007, the company delivered its billionth DVD and began to move away from its original core business model of mailing DVDs by introducing video on demand via the Internet.

 BBC Three

-         Audience

·         The target audience for BBC Three is young audiences that are 16-34 year olds and people who are young in spirit. They have chosen a young audiences as it’s an opportunities to connect with others and are looking for things worth talking about such as one of the shows BBC Three broadcasts.

·         The target audience needs a sense of humour as BBC Three’s genre is comedy.

·         The content that is provided on this channel are opinionated and thought-provoking which hopefully provides powerful examples of life,

·         The target audience are ambitious, independent and adventurous as they may feel that the program can be relevant to their lives.

·         BBC 3 doesn’t aim too young as this audience they already have doesn't think of themselves as 'kids.’

-         Remit

·         “BBC Three’s remit is to bring younger audiences a mixed-genre schedule of innovative UK content featuring new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience. The channel’s target audience is 16-34 year olds.”

·         “BBC Three should produce Original UK content across a range of genres, and by taking creative risks and experimenting with new talent and new ideas, in particular in the area of UK comedy.”

-         Origin

·         In 2001, the BBC decided to reposition and rebrand their two digital channels, so that they could link BBC One and BBC Two,

·         BBC Choice was its original name,

·         The channel was launched by Stuart Murphy, who beforehand ran BBC Choice, and before that UK Play,

·         On 16 July 2013, BBC Three became high-definition,

-         Characters/Actors or Actresses

·         Tyger Drew-Honey is one actor that has been in more than one BBC Three program, he was in Outnumbered Cuckoo this may be because he is a young actor and the target audience are young; it will attract young teenage girls as he may seem attractive to him.

·         Character within the programs on BBC Three are mostly aged 16-30 this is the age range also for people who watch their programs, this is because young audiences like to either relate to a character or sometimes be attracted to a character.  

E4

-         Audience

E4’s target audience is between the ages of 16-24 and is dominantly for females but males are still known to watch it. The target audience is mostly targeted to people, who are into niche programs and also like programs with characters being young and around the age the audience is as they can either relate to a character in some way or find the character attracting.

-         Remit

E4 is a channel branch of Channel 4 and has the same remit; diverse, edgy and daring which is one reason why their target audience is young as they’re not matured like adults.

-         Origin

On 16 December 2004, Channel 4 announced that the subscription channel would return to digital terrestrial television. 

Sky Atlantic

-         Audience

The target audience for Sky Atlantic are 16-40, this is because the programs that are shown on the channel are for a mature audience, the Young and Rubicam for this channel are mainstreamer since they show programs that are well known and popular such as Game of thrones and Mad men. The audience who will watch Sky Atlantic are people who like drama and comedy since that is what they show on their channel. The lifestyle of the target audience is that they have a lot of spare time since Sky Atlantic there are blocked schedules dedicated to movies.

-         Origin

Sky Atlantic is a television channel owned and operated by Sky plc and launched on 1 February 2011 in the United Kingdom and Ireland.

-         Remit

Sky channels were mostly about sports and movies but wanted to broaden their demographic by investing in entertainment content, Sky Atlantic is aimed towards an older, more upmarket audience and having a five-year deal with HBO. The channel is part of the basic Sky TV package and the broadcaster will have to to do third-party distribution deals with BT Vision and Virgin Media if they’re not on Sky.

-         Characters/Actors or Actresses

The casts they have chosen for programs on this channel are people who are well known for other movies or programs such as Christopher Eccleston who had the main role for a few series of Doctor who, they have also casted people like Lara Pulver who was known for the BBC series Sherlock. The reason they have chosen this cast may have been because choosing popular cast members will boost the views of that programme and people may be interested on how they will play a different character.